Onward

As one of three designers on this project, I played a key role in shaping Onward’s brand identity to support its mission of tackling the world’s biggest energy challenges. My team and I developed a visual identity* informed by deep audience insights from the Metia Content Resonance System (CRS™). This included designing brand assets, defining the web experience, and ensuring consistency across all marketing materials. Our work aligned with a broader strategy that included market segmentation, persona development, and a data-driven content plan, positioning Onward for a strong industry presence and rapid growth.