Jackson Financial

Awarded the 2024 Platinum AVA Digital Award in Content and Digital Marketing, this ebook for Jackson Financial Inc. distills complex findings into actionable insights for financial professionals looking to expand their online presence. Proprietary research of over 85,000 online conversations uncovered insights into key digital channels, determining what potential clients are looking for, as well as where and how financial professionals can best connect with them. The goal was not just to provide generic advice but to offer targeted strategies, emphasizing the importance of genuine engagement over traditional advertising and encouraging financial professionals to participate actively in online conversations, share insights, and build credibility.